¥114,800
* Prices are as of the time of writing. Please check Amazon for the latest prices.
View on Amazon →Apple 2026 MacBook Neo A18 Proチップ搭載13インチノートブック:AIとApple Intelligenceのために設計、Liquid Retinaディスプレイ、8GBユニファイドメモリ、512GB SSDストレージ、1080p FaceTime HDカメラ、Touch ID - ブラッシュ
The MacBook Neo combines the A18 Pro chip's AI capabilities, up to 16 hours of battery life, a stunning 13-inch Liquid Retina display, and a vibrant four-color lineup at ¥114,800 — making it an excellent choice for first-time Mac users and everyday productivity.
✓ Pros
- • A18 Pro chip with AI and Apple Intelligence support handles everyday tasks and creative work efficiently
- • Up to 16 hours of battery life provides all-day usage without worrying about charging
- • Most colorful MacBook lineup ever with four options (Silver, Blush, Citrus, Indigo) and color-matched keyboards
- • Beautiful 13-inch Liquid Retina display with 2,408x1,506 resolution, 500 nits brightness, and 1 billion colors
- • 1080p FaceTime HD camera, dual-microphone array, and spatial audio speakers make video calls a pleasure
✗ Cons
- • 8GB unified memory may feel limiting for heavy multitasking or advanced AI workloads in the future
- • 512GB SSD storage could be insufficient for users who handle large volumes of video or photos
- • Ecosystem benefits are primarily for Apple device users, limiting appeal for those outside the Apple ecosystem
Review
## Apple MacBook Neo with A18 Pro Chip (13-inch) Review: A Colorful, AI-Powered Entry to the Mac Lineup
The Apple MacBook Neo represents a fresh, approachable addition to the MacBook family, combining the power of the A18 Pro chip with a vibrant design philosophy. The model under review is the 13-inch Blush variant with 8GB of unified memory and 512GB SSD storage, currently priced at ¥114,800 on Amazon.co.jp.
### Design and Color Options
One of the MacBook Neo's standout features is its colorful lineup — the most colorful in MacBook history, according to Apple. Available in Silver, Blush, Citrus, and Indigo, each model features a color-coordinated keyboard that matches the body for a cohesive, unified look. The durable aluminum construction ensures that this laptop can handle the rigors of daily commutes and travel with confidence.
### Performance
At the heart of the MacBook Neo sits the A18 Pro chip, specifically designed for AI and Apple Intelligence workloads. Apple states that the chip delivers the performance and AI capabilities needed for a wide range of tasks right from the moment you open the lid — from editing family photos and working through heavy spreadsheets to summarizing class notes with AI and playing the latest Apple Arcade games. The 8GB unified memory and 512GB SSD configuration should serve everyday users well for general productivity, media consumption, and moderate creative work.
### Display
The 13-inch Liquid Retina display features a resolution of 2,408 x 1,506 pixels, up to 500 nits of brightness, and support for 1 billion colors. This combination delivers vivid visuals and sharp text, making it suitable for everything from document work to streaming content and photo editing.
### Battery Life
Apple claims up to 16 hours of battery life, which is impressive for a laptop in this segment. For students and professionals alike, this means getting through a full day of classes or work without needing to hunt for a power outlet — from early morning lectures to late evening seminars.
### Camera and Audio
The MacBook Neo comes equipped with a 1080p FaceTime HD camera, which is a welcome inclusion for video calls and online meetings. A dual-microphone array ensures your voice comes through clearly during calls, while two side-firing speakers deliver immersive spatial audio. This combination makes the MacBook Neo well-suited for remote work and online learning scenarios.
### Apple Intelligence and AI
The A18 Pro chip and its supporting components are engineered to handle on-device AI tasks efficiently. Apple Intelligence assists users in writing, self-expression, and completing tasks more easily, all while incorporating groundbreaking privacy protections at every stage. This on-device approach to AI is a key differentiator for privacy-conscious users.
### Ecosystem Integration and Security
The MacBook Neo shines within the Apple ecosystem. iPhone Mirroring lets you view and control your iPhone directly from your Mac. You can copy content on your iPhone and paste it on your Mac, send texts via the Messages app, and make or answer FaceTime calls — all from your MacBook. On the security front, built-in antivirus protection, free software updates, FileVault automatic file encryption, the Find My app for locating lost devices, and Touch ID fingerprint authentication provide multiple layers of protection.
### Verdict
The MacBook Neo with A18 Pro chip offers a compelling package: AI-driven performance, up to 16 hours of battery life, a beautiful 13-inch Liquid Retina display, and a refreshingly colorful design — all at ¥114,800. It's a strong option for first-time Mac buyers, students, and anyone looking for a reliable, stylish everyday laptop with the added benefit of Apple Intelligence and seamless ecosystem integration.
This site participates in the Amazon Associates affiliate program.
This review was generated by AI (Claude) based on publicly available information.